SPA & WELLNESS

More than Just a Hair Show

For over 30 years, Premiere Orlando has been the must-attend event for beauty professionals. As the show has grown, Spa & Wellness has become a key feature, attracting spa owners, estheticians, and wellness experts from around the world.

We've expanded our Spa & Wellness show floor and enhanced attendee outreach to connect YOU with the professionals who matter most to your business.

Meet Qualified Spa & Wellness Professionals

ESTHETICIANS 

SALON OR SPA OWNERS

MAKEUP ARTIST

MASSAGE THERAPIST

LASH OR BROW TECH

STUDENTS

Attendee Buying Power

5,500+

Wellness Professionals
Attended in 2024

93%

Make Purchases on
the Show Floor

74%

Of Attendees are
Final Decision Makers

69%

Made Purchases
Over $250

Your Next Big Opportunity in Spa & Wellness Awaits

Leverage a Dedicated Spa & Wellness Area

Our dedicated spa area is your gateway to connecting with the right audience. With interactive features like the Demo Stage and the NEW Spa & Wellness Lounge, this area will draw in more foot traffic and engage attendees as they discover your products.

Create Powerful Industry Relationships

We’ve partnered with powerhouse media brands and industry associations, including ASCP, Dermascope, Skin Inc., Touchless Wellness, and WellSpa 360, to help you amplify your brand’s exposure and unlock new opportunities. 

Identify Key Buyers at a Glance

Our newly designed physical badges make it easier than ever to quickly identify attendee titles—from spa owners and decision-makers to estheticians and wellness professionals.

Drive Immediate Product Sales

Take advantage of our cash-and-carry show floor and interactive demonstrations to generate instant sales right from your booth space.

Join Industry Leaders & Brands

Be a Part of the Largest Professional Beauty Event

With one of the largest show floors in the nation, Premiere Orlando attracts a qualified and diverse audience ranging from estheticians to barbers to nail technicians. 

This means more opportunities to expand your brand's reach, connect with industry professionals from every beauty sector, and engage with potential customers.

Learn more about everything Premiere Orlando has to offer!

Hear From Past Exhibitors

Additional Exhibitor Opportunities

BECOME A SPONSOR 
Stand out at the show—don’t just exhibit, make an impact. Premiere offers a variety of digital and on-site sponsorship opportunities to elevate your brand visibility and drive traffic to your booth.
 

CAPTURE LEADS & GROW YOUR DATABASE
Take advantage of our powerful lead capture tool, available through our registration platform for an additional fee. Scan attendee badges and effortlessly capture and store valuable registration data directly into your own database—enabling more efficient follow-ups and maximizing your ROI.

Contact Our Sales Team

Sales Manager 
Jamie Schroeder 

Nails, Lashes, Brows, Makeup,
Spa & Wellness (Companies A-L) 
(774) 277-5854
[email protected]

Sales Manager
Desiree Premone Sanchez 

Nails, Lashes, Brows, Makeup,
Spa & Wellness (Companies M-Z)
(407) 312-1644
[email protected]