Press Information

Press Pass Request

Accredited media professionals are welcome to attend Premiere events but are required to obtain a press pass if they wish to attend the show as official media personnel. 

To request a press pass please email all relevant credentials to [email protected]

  • Writer/Reporter/Editor/Blogger
  • Freelance Contributor in Relevant Beauty-Forward Field
  • Publisher of Media Outlet in Relevant Beauty-Forward Field
  • Photographer/Videographer
  • Television/Film/Radio Producer

*Please Note: Press qualification is subject to approval from Premiere’s team.

  • Writer/Reporter/Editor/Blogger: Article published in an accredited, professional beauty trade publication within the past year 

  • Freelance Contributor: Current media kit including audience demographics with proof of beauty-based content and/or non-paid promotions or a beauty-trade relevant article published within the past year to an approved media outlet.

  • Publisher: Current letter of assignment

  • Photographer/Videographer: Credited image or video coverage of a professional beauty event within the past year and a current letter of assignment.

  • Television/Film/Radio Producer: Current letter of assignment. 

*Please Note: All credit and credentials must match the name of the person registering. 

Sales representatives, marketing staff, promotional companies, PR teams, and creative agencies do not qualify for press credentials. Should you have any questions regarding your eligibility, please contact [email protected] or call our Customer Service Team at (800) 335-7469

For information on how to attend Premiere events without a press pass, please click here

2024 Show Recap

Premiere Orlando 2024 delivered an unforgettable experience, featuring a full lineup of world-class educators, a robust schedule of over 700 educational sessions, and in-depth insights into the latest industry trends.

As we look ahead to 2025, take a moment to see all the opportunities this year brought to beauty professionals. Stay tuned for even more inspiration, education, and innovation in the upcoming show!